It looks like it and tastes like it, but is it really pork? 🥓


It looks like pork and it tastes like pork… but is it really pork? The first-ever "marbled cultivated pork loin" has been produced. Yes, you read that right! Novel Farms, Inc. – a food technology startup based in Berkeley, California – has announced it has created a cultivated pork loin that displays the marbling and mouthfeel of a real muscle cut.

  • Most cultivated meat companies focus on making sausages or burgers – but the real challenge is mimicking conventional cuts like beef and pork, and only a handful of companies in the world have been able to showcase prototypes.

Novel Farms says it solved the structuring problem of the process by developing a proprietary microbial fermentation approach that produces edible and highly customizable scaffolds, but with a reduction of 99.27% in costs – which accelerates the movement towards commercialization.

Researchers say their goal is to speed up the widespread adoption of cultivated meat and its benefits by producing 'hard-to-resist' whole muscle cuts that meet customer demands and expectations.


Keep ’em coming! 💸

Brian Earnest, the lead economist for animal protein in CoBank’s Knowledge Exchange division, examines the continued strong demand for meat despite double-digit price increases. Consumers are still buying meat even though prices are rising!

Should I stay in or should I eat out? 😷

A new study examines the food habits of Americans during different stages of the COVID-19 pandemic and the creation of vaccines. Besides revealing interesting information on the restaurant and grocery industry, it also illustrates how people behave in a time of crisis – and how to prepare for the next one!

Not just a matter of taste

Forget about diets that cut out proteins! Researchers at the USDA's Agricultural Research Service (ARS) studied the association between eating protein and health outcomes, and their results were clear: we all need it.