Trying to find the keys 🔎🔑

🇺🇲🇰🇪 With its growing middle class and a fairly strong tourism-driven demand from its hotel, restaurant, and institutional food service sectors, Kenya is the latest candidate for a significant export market for US pork products. Perfect, right? Or it would be, if it weren't for the country's current tariff and non-tariff barriers that limit US pork imports...

🚪 We're already on it, though! The word is that the US Trade Representative (USTR) has made some proposals during the first round of the US-Kenya Strategic Trade and Investment Partnership! The goal is to increase investments; promote sustainable and inclusive economic growth; benefit workers, consumers and businesses; and support African regional economic integration – oh, and of course, unlock that door for our market too *wink wink* Click here for more on that.