Porktober Fest ๐Ÿท

swine o'clock Oct 13, 2022

๐Ÿ‡ฏ๐Ÿ‡ต Pork promotion! Though no pigs have been awarded higher positions in their companies, the US Meat Export Federation has launched a new campaign in October to provide strong promotional support for US pork in Japan

 

  • A facilitator is that Japan's foodservice sector struggled last year due to pandemic restrictions

 

  • But an obstacle is that Japanese consumers are loyal to domestic pork and traditionally, many restaurants are reluctant to admit they use imported pork.

 

However…

 

๐Ÿฅ“ The Porktober Fest concept was tested in Tokyo last year and had great participation! So this year, the campaign is being extended to other regions and directly to consumers.